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Brand Introduction of JOEONE Menswear

Brand mission: Offer men fine and fashionable clothes
with high cost performance.
Brand vision: Rank top among Chinese men's trousers brands
and become a leading brand of business-casual menswear.


New Gentlemanism

The brand idea "Live a tasteful life and be willing to take on responsibilities" conveys an image of "being stylish, responsible, successful, cultured and interesting"–five characteristics of New Gentlemanism.


Culture of Trousers·Expert of Men's Trousers

JOEONE is a creator of perfect details. Each of its men'strousersis manufactured with multiple processes and
reflects the "craftsmanship spirit" featuring the pursuit of perfection.