Brand Introduction of JOEONE Menswear
Brand mission: Offer men fine and fashionable clothes
with high cost performance.
Brand vision: Rank top among Chinese men's trousers brands
and become a leading brand of business-casual menswear.
The brand idea "Live a tasteful life and be willing to take on responsibilities" conveys an image of "being stylish, responsible, successful, cultured and interesting"–five characteristics of New Gentlemanism.
2017 saw JOEONE's first celebrity endorsement:
it invited a veteran actor LuYi for endorsement to covey
the positive energy of NewGentlemanism.